Introducing a captivating 2-week activation: Immerse yourself in the world of Phantom, the latest men's fragrance by Paco Rabanne. Embarking on a global journey with a focal point in France's Westfield Les 4 Temps, this promotion promised our visitors an unparalleled experience.

Visitors could engage their senses in a symphony of scents at the interactive animations, offering a chance not only to sample the fragrance but also to buy it at the Sephora sales point located nearby. Elevating the spectacle, the Paco Rabanne visuals grace'd' the Digital Dream 360° screen, resonating across social media and even making their mark on television. This avant-garde celebration showed how innovation meets olfactory artistry, redefining the boundaries of engagement and luxury.

Key facts

• 360° campaign with on and off-line assets in the centre

• 1,000 products sold on site

• 350 sqm of experiential and media sites booked