Jaeger-LeCoultre Pic
Jaeger-LeCoultre
Celebrando la Proporción Áurea: Una Experiencia Inmersiva de Sonido
Disfruta de la perfecta combinación de arte, música e innovación en el evento Proporción Áurea de Jaeger-LeCoultre en Westfield Century City.
Centro

Westfield Century City

País

EE.UU.

Objetivo

Brand awareness

Número de días

Presented in the Westfield Century City Atrium, this event celebrated the Golden Ratio: The unique mathematical formula that defines the aesthetic harmony that we, as humans, are instinctively drawn to.

The centerpiece of the event was a spectacular sound-and-light show projected onto a giant screen of falling water. Ground-breaking British musician TØKIO M¥ERS composed a new soundtrack for the show, commissioned by Jaeger-LeCoultre through its Made of Makers programme.

The event also featured a Nomadic 1931 Café with complimentary beverages and chocolate, Watchmaker Demonstrations, a Reverso Newsstand, and more.

The objective was to amplify awareness and build buzz for the latest luxury timepiece collection.

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