Jaeger-LeCoultre Pic
Jaeger-LeCoultre

Feier des Goldenen Schnitts: Ein Immersives Klang- und Lichterlebnis

Erleben Sie die perfekte Verbindung von Kunst, Musik und Innovation beim Golden Ratio Event von Jaeger-LeCoultre im Westfield Century City.
Center

Westfield Century City

Land

USA

Ziel

Brand awareness

Anzahl der Tage

Presented in the Westfield Century City Atrium, this event celebrated the Golden Ratio: The unique mathematical formula that defines the aesthetic harmony that we, as humans, are instinctively drawn to.

The centerpiece of the event was a spectacular sound-and-light show projected onto a giant screen of falling water. Ground-breaking British musician TØKIO M¥ERS composed a new soundtrack for the show, commissioned by Jaeger-LeCoultre through its Made of Makers programme.

The event also featured a Nomadic 1931 Café with complimentary beverages and chocolate, Watchmaker Demonstrations, a Reverso Newsstand, and more.

The objective was to amplify awareness and build buzz for the latest luxury timepiece collection.

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