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Jaeger-LeCoultre
Célébration du Nombre d'Or : Une Expérience Immersive de Son et Lumière
Vivez l'harmonie parfaite entre art, musique et innovation avec l'événement Nombre d'Or de Jaeger-LeCoultre à Westfield Century City.
Centre

Westfield Century City

Pays

Etats-Unis

Objectif

Brand awareness

Nombre de jours

Presented in the Westfield Century City Atrium, this event celebrated the Golden Ratio: The unique mathematical formula that defines the aesthetic harmony that we, as humans, are instinctively drawn to.

The centerpiece of the event was a spectacular sound-and-light show projected onto a giant screen of falling water. Ground-breaking British musician TØKIO M¥ERS composed a new soundtrack for the show, commissioned by Jaeger-LeCoultre through its Made of Makers programme.

The event also featured a Nomadic 1931 Café with complimentary beverages and chocolate, Watchmaker Demonstrations, a Reverso Newsstand, and more.

The objective was to amplify awareness and build buzz for the latest luxury timepiece collection.

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