The festive period is significant for any brand. In an increasingly competitive retail market, that’s especially true – however renowned, or well-established a brand might be, it’s vital to stand out from the crowd.

In December 2021, premium French beauty brand Dior did precisely that at Westfield Les 4 Temps, with an experiential and media campaign designed to support the company’s country-wide communication plan for the same period.

For two weeks, Dior’s campaign was broadcast on Westfield Les 4 Temps’ immersive 360 screen, targeting shoppers and visitors to the centre alike. This was supported by a five-day experiential campaign in the retail week building up to Christmas, which was tailored specifically towards fragrance promotion and included sampling distribution on Christmas Eve itself.

With 570k visitors to the centre during the experiential activation, it was a timely and effective way for Dior to reinforce its status as one of the world’s leading beauty brands.

Key facts

• Two weeks promotional broadcast on site’s immersive 360 screen

• Fragrance promotion and sampling giveaways

• 570k visitors to the centre during the experiential activation