Apply big data analytics in retail & media for real-time insights

The power of insight

Whether it’s analysing relevant insights about our visitors’ journey into the mall to design your campaign pre-launch, or measuring engagement and effectiveness during and after, we can help you leverage data to elevate your Westfield media campaign.

Insights for Retailers

Already have a store at Westfield? Access our retailer’s data platform for unparalleled access to data about your clients and their journey into the mall.

Insights & Reports: Digital OOH Media

We’ve developed with our media partners a tailored audience-measurement platform to provide accountability on both the customers who view a campaign and the stores they visit.

Reports for Experiential Campaigns

We can provide you with a post campaign report with relevant data metrics that delivers the exact reach, engagement rate and performance of your campaign.

Our goal is to offer clients the same depth of data they’re used to from digital media campaigns – but in the physical world. It’s a real game-changer, and I genuinely believe we’re at a pivotal moment where the true media power of physical campaigns in our malls will finally be demonstrated through this data.

Margaux LangevinStrategy & Data Senior Manager, Westfield Rise

Whether you have a great idea for an experiential event to share and discuss or simply want to find out more, get in touch – we’d love to hear from you.ove to hear from you.