As the first and only Apple Premium reseller in Poland, the opening of iSpot’s new showroom concept at Westfield Arkadia was greeted with all the excitement normally associated with its high-tech hero brand.

The two-day event took place in May 2023 with the focus on and around a dedicated, pop-up iSpot zone in the centre’s Theatrum. Over the course of the weekend, seven leading creative professionals from the worlds of design, music, photography and technology conducted a series of interactive workshops that were open to all comers, with packed attendance throughout.

Visitors to the zone were also treated to contests with prizes, a gaming zone and time-limited promotions at the iSpot Apple Premium Partner showroom, driving footfall directly to the brand’s newly opened store. The event was supported with static banners and digital out-of-home media (available in the centre), including non-standard digital totems branding.

Key facts

• Experiential event with a dedicated pop-up featuring interactive workshops and more

• Time-limited promotions directly led to increased footfall to onsite showroom

• Campaign supported by static banners and digital out-of-home media