Westfield Century City
US
Brand awareness
Presented in the Westfield Century City Atrium, this event celebrated the Golden Ratio: The unique mathematical formula that defines the aesthetic harmony that we, as humans, are instinctively drawn to.
The centerpiece of the event was a spectacular sound-and-light show projected onto a giant screen of falling water. Ground-breaking British musician TØKIO M¥ERS composed a new soundtrack for the show, commissioned by Jaeger-LeCoultre through its Made of Makers programme.
The event also featured a Nomadic 1931 Café with complimentary beverages and chocolate, Watchmaker Demonstrations, a Reverso Newsstand, and more.
The objective was to amplify awareness and build buzz for the latest luxury timepiece collection.