Jaeger-LeCoultre Pic
Jaeger-LeCoultre
Celebrating the Golden Ratio: An Immersive Sound and Light Experience
Experience the perfect blend of art, music, and innovation with Jaeger-LeCoultre’s Golden Ratio event at Westfield Century City.
Centre

Westfield Century City

Country

US

Objective

Brand awareness

Day Duration

Presented in the Westfield Century City Atrium, this event celebrated the Golden Ratio: The unique mathematical formula that defines the aesthetic harmony that we, as humans, are instinctively drawn to.

The centerpiece of the event was a spectacular sound-and-light show projected onto a giant screen of falling water. Ground-breaking British musician TØKIO M¥ERS composed a new soundtrack for the show, commissioned by Jaeger-LeCoultre through its Made of Makers programme.

The event also featured a Nomadic 1931 Café with complimentary beverages and chocolate, Watchmaker Demonstrations, a Reverso Newsstand, and more.

The objective was to amplify awareness and build buzz for the latest luxury timepiece collection.

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