In February 2023, visitors to Westfield Mall of the Netherlands entered its very own Jurassic period when Sky Showtime revealed a dinosaur four-meters tall and eleven-meters long as part of the launch of its ‘Jurassic World Dominion’ series, in February 2023.

To maximise impact and engagement, the experience was enhanced by a full-motion domination media campaign on the double-sided, large-format digital carousel screen and the digital totem screens across the mall. Needless to say, visitors were blown away by the sight.

The activation – which was part of a multi-country launch across Westfield destinations in Czech Republic, Poland, Slovakia and The Netherlands – also gave visitors a chance to explore the wide range of entertainment, blockbuster movies and original series available to watch on Sky Showtime, and benefit from exclusive sign-up offers.

But it’s the dinosaur who was the true star of the show, with visitors of all ages queuing happily to get the ultimate picture with their new reptilian friend.

Key facts

• High-impact event build around a standout installation

• Full-motion domination media campaign

• Part of a multi-country launch

• High consumer engagement with above-expectation conversion