Pool side vibes and Summer daydreaming came to Westfield London, with Sol De Janeiro’s x Sephora’s Sol-Cial Club in the Atrium. Marking another successful experiential and sampling activation with Westfield Rise, we were delighted to host this imaginative pop-up from the popular brand. The brand has since experienced rapid growth, with its best-selling Brazilian Bum Bum Cream and Perfume Mists often selling out – we were sure people would come far and wide to experience this magical activation.

Sol De Janeiro took over the Atrium entrance, creating an impactful and immersive customer journey. The pop-up was designed to captivate visitors with a variety of engaging activities and experiences.

Event Highlights

•Personalised Beauty Sessions: Visitors enjoyed tailored beauty consultations, allowing them to discover products best suited to their needs.

•New Scent-Based Activation: The introduction of a new scent-based experience added an exciting dimension to the event, drawing in fragrance enthusiasts.

•Dance Challenges: Adding a fun and interactive element, dance challenges encouraged participation and created a lively atmosphere.

•Lockers of Luck: Free samples and the opportunity for guests to find exclusive branded merchandise

Mel Lalou, Head of Westfield Rise UK, said: “Westfield London continues to attract cult and viral brands to activate at the centres, and we are thrilled to welcome Sol de Janeiro back with this major activation in the Atrium – one of most high profile event spaces. Sol de Janeiro epitomises the vibrant, innovative brands that resonate with our diverse customers. This latest event allows visitors to engage deeply with an exciting brand in a unique way."