Experiential header

Tailored experiential activations to elevate your marketing strategy

We create unique, memorable experiential campaigns for our clients
We work with agencies and clients to host great experiential activations. Whether you need a space for sampling, an outdoor site to host an unmissable event, or you need an area primed to drive shoppers to stores, we can provide the perfect space..
No. Experiential sites
+
Shoppers open to new brands1
%
Size range
25-sqm

Live experiences are a vital part of the marketing mix when it comes to generating awareness and demand, Onsite events offer a fast, effective way to boost your connection with your existing audience and our own. Building personalised, authentic experiential activations drives product engagement and brand affinity, leading to better brand loyalty and increased sales.

  • Higher loyalty: Experience drives 2/3 of loyalty today – more than branding and price together, according to Gartner Peer Insights.
  • Quicker conversion: 74% of marketers cite events as their most important demand generation tactic, according to Forrester Research.

The combination of our captive, engaged audience and private spaces is a creative’s dream. It allows us to push the boundaries of what’s possible – creating a true playground for brands to physically reach their target audience in a safe, controlled environment. Seeing brands build 10m high chocolate fountains, giant spiders emerging from a façade and giant spacemen suspended from the roof is all part of what makes Westfield such a unique space.”
Grace ChargeDirector of Brand Experience & Partnerships Europe, Westfield Rise
DrunkElephant-17
Ouai
Auto Activation Infiniti
MicrosoftTeams-image (14) (1)
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Lululemon Activation
20220919centro111
peacock

Why use us for your next exciting experiential campaign

Samsung WCentro Image
Samsung
Footfall (opening day)
+18.7%
Social media impressions
>170k
Newsletter opening rate
37%

The buzz around the Galaxy S23 hit fever pitch at this immersive, interactive pop-up and 360° campaign at Westfield Centro.

Paco Rabanne - Case Study
Paco Rabanne
Products sold on site
+1,000
Advertising space
+350sqm

Westfield les 4 Temps’ iconic Place du Dôme was ideal for this immersive, memorable campaign for Paco Rabanne’s Phantom fragrance.

Experiential Event FAQs

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Contact Us For Bespoke Experiential Activations

Whether you have a great idea for an experiential event to share and discuss or simply want to find out more, get in touch – we’d love to hear from you.ove to hear from you.

News & Insight

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1Walnut x Westfield Rise European Research report 2023 – ‘Centres of Attention’ – 81% vs. 73% for non-Westfield shoppers.