3 Creative Brand Activation Ideas for Big Tech Companies
Great brand activation ideas can be hard to come by, especially for companies in today's fast-changing and competitive tech and telecom markets.
But even though finding unique ways to grab people's attention and connect with your audience is challenging, it doesn't mean you should skip brand activation strategies in your marketing plan or ignore their benefits.
At Westfield Rise, we know how valuable brand activations can be. They are a great way to bring tech brands to life and build a brand's personality. Activations help create lasting impressions and build strong, emotional connections between your brand and customers.
Brand activation ideas & why they're important for big tech
People often see big tech and telecom brands as cold or hard to reach because of their technical and digital products. Even well-known brands like Samsung, Apple, and LG can face these challenges.
But big tech brands can use marketing strategies to do more than just drive sales and build brand awareness. This is where creative brand activations come in!
Brand activations are key to any tech company’s marketing strategy. They create chances for real-world, memorable experiences that make a brand feel more human and help form emotional connections.
Innovative activation ideas give tech and telecom companies new ways to reach and engage directly with potential customers.
Scroll down to discover the latest activation ideas for tech brands, and join us as we explore how these strategies can benefit tech companies and encourage sales.
Creative brand activation ideas for businesses in the Tech industry
Interactive pop-ups
AR scavenger hunts
Showcases with a cause
Below are 3 innovative activation ideas for tech brands that want to generate brand awareness while exciting and engaging customers.
We also explain how these activations can help brands stand out. Keep reading to find your next big activation idea!
Create interactive pop-up experiences for your customers
Use your marketing campaigns to turn everyday spaces into interactive playgrounds! You could, for example, create an exciting game that features your latest technology.
Why? Because it helps customers understand your products better, shows off your brand, and highlights your product's value and features.
Creating pop-up experiences where people can try your new product or service is a great way to make your brand more approachable, help potential customers learn about your tech, and create a preference for your products.
Design exciting Augmented Reality (AR) scavenger hunts
Why not connect with potential customers through engaging scavenger hunts? Scavenger hunts are a great way to build emotional connections and spark some friendly competition.
With Augmented Reality (AR) scavenger hunts, you can tap into customers' competitive sides and reward them for solving puzzles and exploring spaces. This also helps them learn about your products and brand.
Immersive experiences let people have fun while discovering your latest offerings. These activations show off your brand's personality and keep you top of mind when customers are ready to buy.
Pair product showcases with a great cause & show you care
Today, customers can tell if a tech company only cares about sales, which can harm your brand and its image. So why not show that you care?
Hosting events and offering experiences where customers can interact with your products while supporting a relevant charity or good cause helps educate potential customers about your tech and its latest features while building a sense of community.
By using these creative brand activation ideas, tech and telecom companies can entertain and involve audiences in meaningful ways, build brand loyalty, and drive growth.
Looking for more campaign ideas? Check out our Brand Manager's Guide to Experiential Events or In-store Activation Ideas articles on our News & Insight page to discover different types of campaigns you can use to generate brand awareness and sales.
For more insights from the Westfield Rise team, contact us to learn about our services or visit our website today!
